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With the notable exception of Take That, East 17 were the most successful
teen-oriented dance-pop band in Britain of the early '90s. Led by songwriter
Tony Mortimer, the group initially tried to emulate American rap and hip-hop,
before settling down into a commercial fusion of new jack R&B, hip-hop beats,
rap, and pop melodies. The stylish, accessible blend of dance music, plus
the group's boyish good looks, made East 17 into a teen pop sensation.
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Occasionally, the band achieved some credibility from dance circles when
they convinced remixers to reshape their infectious singles, but for the
most part, East 17 was a decidedly adolescent -- and decidedly British --
phenomenon, scoring a number of hit singles during the early and mid-'90s,
before Brit-pop captured the attention of the majority of British teens.
Comprised of four vocalists/rappers -- Tony Mortimer (born Anthony Michael
Mortimer, October 21, 1970), Brian Harvey (born Brian Lee Harvey, August 8,
1974), Terry Coldwell (born Terence Mark Colwell, July 21, 1974), and John
Hendy (born Jonathan Darren Hendy, March 26, 1971) -- East 17 were formed in
London in the early '90s. Taking their name from their local London postal
code in Walthamstow, the group began their musical career by imitating
American rap outfits, eventually finding inspiration from urban soul and
dance music as well. By 1992, their demo tapes had made their way to London
Records, where Tom Watkins -- an A&R instrumental in launching the careers
of the Pet Shop Boys and Bros -- signed the band in April of 1992. In August
of that year, the group's debut single, "House of Love," was released and it
shot into the British Top Ten, selling over 600,000 copies by the end of the
year. It was quickly followed in 1993 by their debut album, Walthamstow,
which became a hit, despite being panned by critics. For the next two years,
East 17 was very popular throughout Britian, and managed to gain a following
in Europe, as well. Steam, the band's second album, was a hit upon its
release in 1995, but it wasn't quite as popular as their debut, largely due
to the shifting musical tastes of the U.K. As the country gravitated toward
guitar rock and electronic music, East 17's dance-pop began to lose ground
on the charts. In 1996, the band released the singles compilation Around the
World: The Journey So Far. In January of 1997, Brian Harvey was kicked out
of East 17 following an interview in which he endorsed the drug ecstasy. |
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