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Fashion Designer Giorgio Armani was born on July 11, 1934, in Piacenza,
about 50 miles south of Milan, in the Emilia-Romagna region of Italy. He
attended medical school for two years, dabbled in photography, fulfilled his
military obligations in 1957, then worked in a prestigious department store,
La Rinascente, as a window dresser. He joined Nino Cerruti as a designer
from 1961 to 1970. Armani began a free-lance design business in 1970 with
the encouragement of his close friend Sergio Galeotti, and established his
own men's wear label in 1974. He gradually adapted his designs for women and
added a women's wear line in 1975, in partnership with Galeotti (who passed
away in 1985). His sister Rosanna Armani teamed up with Armani as head of
communication activities of the company (our picture shows Giorgio Armani
with his sister).
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Armani, whose relaxed designs for women are inspired by men's wear, also
uses men's wear fabrics in his sophisticated, unstructured jackets and suits
for women. With this approach, Armani has established a new standard of
understated elegance: easy-fit garments for women, precisely cut and
beautifully tailored.
He is known as a workaholic, who can sometimes be rude and arrogant. His
dislike of fellow Italian designers Gianni Versace and Valentino has
recently been supressed for the benefit of the international press. In May,
1996, Armani was convicted of corruption in Italy, among other fellow
designers like Ferre.
Armani has homes in Broni, Forte dei Marmi, and Pantelleria (Italy), and in
St. Tropez (French Riviera).
Profile:
* Armani Alta Moda (haute couture)
* Borgonuovo 21
* Giorgio Armani
* Le Collezioni (diffusion), since 1979
* Mani (diffusion)
* Emporio Armani (diffusion, younger customer, worldwide), since 1984
* A/X Armani Exchange (basics, United States only)
* Giorgio Armani U.S.A. (lower priced)
* Armani Jeans
* Armani Neve (winter sportswear), since 1996
* Armani Golf (sportswear), since 1996 |
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GIORGIO ARMANI PICTURES |
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